Expert
insights

The Premier League loses £1 million per match, La Liga €400 million a year — what is that? No, this time we are not spoiling the spirits with a crazy transfer bomb rumor, but we are presenting a less known and difficult to follow process that damages the players of the sports world with serious amounts of money.

One of the most gripping stories of the Summer Football World Cup was the fantastic march of the Croatian national team. The whole world was impressed as footballers who could barely even step on the field fought for their nation and each other, and their efforts were crowned with success, surpassing the legendary bronze medal of 1998 all the way to the final.

It is becoming more and more puzzling to marketers that new communication platforms appear almost daily these days. While in the 1990s and even in the 2000s, media planning was relatively simple, in the previous decade and especially in the one that awaits us now, everything has become increasingly complex.

With the development of the Premier League into a global business, competition for fans has intensified off the pitch. Southampton is looking to keep up and break into the global market with a new digital strategy.

The grouping of country slogans, or what attracts tourists the most. is a more tangible element in destination branding. Then it is really good to capture the character of the place, its story, differentiate it from competitors and, above all, inspire tourists to want to know more about the destination.

In 40% of country logos, the color of the national flag appears: emphatically, imaginatively or slightly hidden. The second largest group is made up of plant and animal logos. In addition to several well-known symbols, these include representations in favor of floral and “green” communication. And in addition, eight other groups can be distinguished well - which ones, we will find out from our collection.

Nowadays, there are a lot of platforms available for a business/organization to communicate about itself. Moreover, the amount of devices is so large that it is already difficult to choose - especially since the advent of the Internet and social media.